We offer value-added advice on design options or stock changes to generate efficient runs, smooth workflow, with an optimal end product. We continually analyze projects and make recommendations to accommodate customer budgets and time constraints.

Case Studies

Client: Weichert Relocation Resources International (WRRI)

Project Name: Vault Ad – Magazine Insert

Description: WRRI’s mission is to be the preferred provider of relocation and assignment management solutions for major US and international clients. Their purpose is to improve the quality of life for relocating employees and their families, and to contribute to the success of their clients’ businesses. In an era of economic uncertainty, WRRI developed a campaign to emphasize their financial strength and stability as a source of competitive advantage. As one part of that program, WRRI decided to place an insert in three of their industry’s leading magazines.

Key Challenges: WRRI’s Marketing Department was given the assignment to develop an insert which would present the company’s case in a strong and graphically compelling manner. Their Graphic Designer created a piece using a die-cut window with a bank vault door which would open to reveal a clear and concise statement of the company’s position. Production involved die cutting, folding and gluing to create the vault door opening with type behind it. To optimize costs, Millennium worked closely with WRRI’s Marketing Department and the magazine publishers so that inserts could be printed and finished in one run to meet the mechanical specifications and deadlines of three different magazines.